wellness
About
AMIT KAPUR
CFO
CYTO CBD
India Tours. Finance. Property. All-round Basketball-freak. Christmas-Giving charity drives. And now the exciting frontier that is CBD. Is there anything this family-guy-but-manic-Entrepreneur doesn’t do?
Our friend Amit Kapur shares some wisdom from the boardrooms of Downtown Chicago…
Could you tell us a little about your brand Cyto CBD?
Cyto CBD is a health and wellness brand committed to creating products that are medically oriented and beneficial to patients. We are a unique company in that we organically cultivate our own organic ingredients in our farms in Eugene, OR. Our team of scientists and clinicians work together to formulate products that are organic in nature and designed to be clinically beneficial for consumers. All Cyto CBD products are manufactured in FDA registered cGMP facilities and our products are a part of various medical studies in academic institutions around the USA.
What inspired the idea of your business or your entry into this company or industry?
As a company that started originally in the medical education space, we began receiving many questions around CBD as patients were trying different products. After doing our research we quickly realized this was an unregulated industry and medical professionals needed a brand that they could confidently recommend and endorse. In order to create that type of quality, we had to control the entire supply chain which inspired a merger with Apex Biosciences, who owned hemp farms and cultivated cannabinoids in compliant ways. That is when Cyto CBD was launched with full control from cultivation to final formulation to serve as a medical-grade product with traceability so providers and patients alike could take the guesswork out and benefit from high-quality plant-based products.
How has COVID-19 affected your business? Have you taken any steps to mitigate any adverse effects, or to boost any positive ones?
Since most of our distribution channels are through medical segments such as pharmacies and clinics, our consumers have shifted to our e-commerce capabilities. Many providers are not seeing non-emergency level patients and therefore the foot traffic has drastically reduced. However, by means of mail order and telemedicine, we are still seeing patient flow to our e-commerce store. We continue to create new strategies to increase accessibility to our products as especially in times of crisis, it is important that the general population maintain their wellness.
Name three positive things you are doing more while self-isolating that you wouldn’t normally have done or had time to do? Could you share names/links of any interesting new online services or ideas that you’ve tried?
Undoubtedly, the first is spending time with the family. Having two young children and an amazing wife is a blessing when you become a “prisoner” in your own home! Now I truly know the answer to the question, “what 3 things would you take with you if you were stranded on an island?” The second is reading. With the world completely immersed in technology and electronics, this hiatus due to social distancing has led me to pick up more paperbacks and use them for something other than killing mosquitoes. It has truly been enjoyable. The third? I’ve finally started to use my home gym equipment for more than just obstacle courses for the kids! I am a gym regular, but with the stay at home orders in place, the gyms I belong to, along with pretty much every other gym in the world, are shut, and that has forced me to use my home gym equipment.
Many of our Members are experiencing increased stress and life/business interruption over the COVID-19 crisis. How could CYTO products help with this?
A pandemic like the one we are currently facing creates all types of stress and anxiety, and people need any type of supplementation that they can get. We have an anxiety formula called “Calm Waves” that is enhanced with proven, organic ingredients shown to reduce stress and anxiety levels. Additionally, CBD has gathered data to support its ability to balance the Endocannabinoid System, which can contribute to balanced levels in immunity, stress, pain, anxiety, inflammation, and sleep. Using our code SEEDTOCYTO20, consumers can try all of our products for 20% off with free shipping immediately available.
What are some exciting things your customers/clients can look forward to when you bounce back after the Covid-19 crisis?
We are not yet letting the cat out of the bag, but there are some amazing products that we are developing, with a focus on athletics and beyond. Cyto CBD stays committed to health and wellness and we will continue to add to our portfolio of high-quality products and natural health solutions. CBD is just one cannabinoid on which TAG is focused. As we continue down our path for R&D, we look forward to exploiting the benefits of other major cannabinoids that are a part of our endocannabinoid system.
Where can our Members get some more information? Are there any special offers/discounts you could offer HelpHuddle Members?
www.cytocbd.com, www.theanthos.com Our CYTO website is offering 20% off discounts to all HelpHuddle Member first time buyers.
And finally…what’s your favourite biscuit?
The healthiest and least American of all…OREOS!
